Propaganda

Propaganda is used in advertising to affect your emotions. In the past, it was used negatively in racist posters trying to make fun of non-Aryan races. Propaganda can be incredibly influential because as humans we cannot help but be impacted by ads that tug at our heart strings or boil our blood.

When I hear a slow piano into and "In the arms of the angels..." start to play during a commercial break I change the channel because I can't stand seeing the montage of sad kitty and puppy faces and Sarah McLachlan asking for us to help these hurt animals. I change the channel because the propaganda in this ad is effective on me and makes me want to go out and adopt and fill my house with animals.

Another ad that attempts to get our money through big sad puppy eyes is the Childfund ad. They force us to watch cute orphans dressed in rags rummaging for food and taking care of their little siblings. They try to make us feel guilty for having all these first world luxuries while these children don't even have access to clean water.