We've all heard this saying. Today it is most commonly used as a punchline, but in the past this saying was 100% acceptable and seen as the truth. We can give thanks to the brave women who decided they should be allowed to vote, play sports, and wear pants, for our gender equality. But some advertisement makes it feel as though this equality is only prevalent in the law and not in everyday life. We still see women being used as objects of sexuality to get attention from male viewers. The Carl's Jr ads are perfect examples of this. A burger might look appetizing sitting on a plate, but will it make you keep your gaze on the television the entire commercial? Maybe not, but a model in a bikini will.
On a more feministic note, the Dove campaigns does an amazing job at showing the beauty of the "everyday" woman. These ads may not turn heads, but they do leave you with an impression. The women portrayed are of all shapes, sizes, and colors and they are not used to overly emphasize the product. Dove does not try to sell their products through advertisement in the obvious "buy this and it will make you look like this supermodel" approach. They try to open the eyes of consumers to the reality that is this approach and the negativity it brings to our views of women.
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