Thursday, October 31, 2013

Failed Products

I remember when I was a kid I really wanted to try the green colored ketchup that I saw at the grocery store, but my mom being the health freak she is refused to buy something so packed with food coloring.   I no longer see this product on the shelves and it's not surprise that it was a huge flop.

It was an interesting and weird concept obviously aimed at children with the bright fluorescent colors, but it definitely did not look appealing to eat. Advertisement claimed that it contained even more vitamin c than the original ketchup, but this does not take away the fact that children would be ingesting loads of unnecessary food coloring. I'm assuming this product failed because all mom's had the same mind set as my mom when looking at this product. I give Heinz credit for coming up with something bright and unique, but the concept ending up being more gross than anything.




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